Email marketing is used by a lot of companies all over the globe. Today there are very many companies, from all sectors, meaning that you have to be better than your competitors to survive and one way of being better is by taking advantage of email marketing. Those who are not familiar with this marketing strategy fail to understand why it is so popular with a lot of companies. This article seeks to educate the reader on some of the advantages of email marketing.
The first advantage of using email marketing is that it is cheaper than the conventional mainstream marketing channels. You do not have to incur print, postage or exposure expenses when using email marketing. This is not to say that email marketing is free of charge, but when you look at all the overhead costs, you will still find that it is cheaper than most other marketing channels.
The second benefit of email marketing is that it has very high conversion rates. The reason for this is that emails are sent to audiences that are already engaged. In email marketing, emails are sent to individuals who have registered for them on their own volition and they therefore have higher chances of purchasing a product.
Email marketing has allowed businesses to be surer of their prospective engagement rates since emails are not sent to just anybody, rather they are sent to people who meet certain criteria. If for example you have products being sold at only one location, you can be able to set your emails in such a way that only the people in that specific area receive them.
Another advantage of using email marketing is that you get to boost your sales. impulse buying is the main reason why there are increased sales. This is because customers can make a purchase at the click of a button. Many companies today are abandoning mainstream marketing strategies and adopting email marketing because it is difficult to take advantage of impulse buying with the mainstream strategies.
Another reason why you ought to consider email marketing as part of your marketing campaign is that you can get started very easily. Content is the most important thing when it comes to email marketing, and it is very easy for one to formulate content.
A customer is also able to forward an email received easily which is another reason why you need to adopt email marketing as part of your marketing campaign. It therefore allows you to reach a larger group of people indirectly. A lot of companies choose to go for email marketing because its success rate is measurable since it is possible to keep a track on conversion rates. This allows a company to improve on areas that could be affecting its conversion rates.